Tim Cook: We’re Going To Double Down On Secrecy On Products

Posted on May 30 2012 - 1:57am by Editorial Staff

Apple’s CEO Tim Cook, speaking today at the D10 conference, does not come up with any new product announcement although he found dodging questions from Kara Swisher and Walt Mossberg regarding Apple’s WWDC 2012 event that is going to take place next week. Cook says, “We’re going to introduce some great stuff. I think you’re gonna love it.”

Cook told the conference that “We’re going to double down on secrecy on products,” although he did not put up the level of secrecy the company is maintaining up to while the company intends to be lot more transparent about “what we’re doing with suppliers.”

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