British Airways has announced a rollout its new feature dubbed as “Know Me” customer service programme; the feature will let the airline see its employee searching Google for photos of its customers. The service will let the staff to know various information about passenger, including, complaints, travel arrangements, meal requests as well as Executive Club status. The airline aims to be sending 4,500 personal recognition messages per day by 2012 end, with keeping an eye on greater scope for growth in the future. A spokesman for British Airways added: “We are entirely compliant with the UK data protection act and would never breach that. Know Me is simply another tool to enable us to offer good customer service, similar to the recognition that high street loyalty scheme members expect. “
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