Nokia, world’s largest cellphone maker has been fined by Australian regulators on account of spamming its customers with text messages for its products and services alongside “tips” on how customers can best use their phones. The Finnish company has been fined A$55,000 ($58,000)
The Australian Communications and Media Authority (ACMA) do not prohibit companies from using unsolicited text messages, but according to the Spam Act of 2003, those messages must be accompanied by a way to contact the company and unsubscribe. While the usage tips Nokia sent contained some “factual information” and weren’t mere marketing, some were promotions for things like mobile phone accessories.
Nokia said it has discontinued the service in Australia and was ramping it down elsewhere; adding unsubscribing was simpler on its current devices. The regulator said Nokia had agreed to train employees engaged in SMS marketing about legal requirements.