App Allows Consumers To Attach Their Own Comments To Product Barcodes

Posted on Mar 15 2012 - 10:05am by CONTRIBUTOR

Editor’s Note: Guest Author Pratibha is a technology enthusiast interested in analysing and reporting about different technologies.

As we already seen several mobile apps that convey product-definite information when consumers scan a barcode – Open Label is an effort that aims to crowdsource the product information available this way, allowing regulars and organizations the world over to keep each other informed about products of almost every brand. Open Label enables anyone to scan a product barcode and append their comments. Using the Open Label iPhone app — which is now in private beta — consumers simply scan a product’s UPC barcode to open its virtual “Open Label”.

From there, they can read what others have said about the merchandise, and they can also attach their own comments as to why it is or isn’t worth buying, focusing in particular on topics such as the firm or producers’ environmental, safety, health or animal rights records. If the product’s maker has a deprived record for sustainability, for in that case, users can note that on its Open Label.

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