Rovio, the company behind the famous Angry Birds has just reported its financial results for the year 2011. Total revenue amounted to €75.4 million ($106.3 million) driven by strong growth in game download activity and consumer product sales. Earnings before tax were €48.0 million ($67.6 million) or 64% of total revenue in 2011.
“The strong growth in revenue clearly demonstrates the popularity of the Angry Birds brand.” Mikael Hed, Rovio CEO said. “The heavy investments made in 2011 to all business areas will be seen in future products. To ensure continuous success we need to be creative and stay focused on entertaining our millions of fans by continuously developing new and innovative products and services.”
The Consumer Products business area, which includes both Merchandising and Licensing income, generated revenues that represent a about 30% of total revenue in 2011. The company was working together with more than 200 licensing partners on developing new products and services within the Angry Birds franchise. The number of employees grew from 28 to 224 during the year 2011.
Rovio’s game offerings in 2011 consisted of three games; all based on the Angry Birds characters: Angry Birds, Angry Birds Seasons, and Angry Birds Rio. The games are available as both free and paid versions on all popular mobile and connected devices. The total number of game downloads reached 648 million by the end of year 2011 and the total number of active monthly users, across all platforms, reached 200 million.