Adobe today announced that it has completed its $600 million acquisition of conversational marketing firm Neolane. The company is known for sophisticated automation and execution of campaigns across the Web, email, social, mobile, call center, direct mail and point of sale (POS). Acquisition of Neolane means it will be the sixth solution in the Adobe Marketing Cloud.
“With the completion of the Neolane acquisition, Adobe’s lead in digital marketing is extended further, bringing critical cross-channel campaign management capabilities to the Adobe Marketing Cloud,” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business. “What’s most exciting is the enthusiasm we have heard from marketers who have been asking for a comprehensive solution that makes their day-to-day work easier and more effective.”
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