A Simple Guide On Building Image for a New Business

Posted on Jul 19 2013 - 11:44am by Jane

Entrepreneur Mindset for Authors Ready for adventure

Business establishment is not an easy task. You will need to have pure determination and confidence to achieve profits and exposure in today’s world. Many entrepreneurs come across mistakes when creating the brand for their companies. You will need to come up with unique ideas to create the most appealing brand for your business. The following points will help you to understand different ways of marketing your business.

1. Decoration

Now, it is always advised to properly decorate a business place, before it is exposed to customers and clients. The image of a company signifies a lot about the owner. If your business deals with furnishing, then you will need to pay more attention to the interiors.

If you think that spending money after an interior designer is bad expenditure, then please think again. You cannot expect your clients to come at a place that does not appeal to them. You will need to redecorate the store at certain occasions of the year, such as Christmas and New Year’s Eve.

2. Image Consultation

The company owner will need to think twice before dressing up for a conference meeting. When you are dealing with a company, you make sure to observe the way they appear in a meeting. You even make it a point to notice their style of conversing. This might also be applicable to your company.

If you are the owner, then it is essential for you to remember that you are primarily the brand ambassador of your company. Your way of dealing with customers and solving issues will directly contribute to your company’s image. Most of the times, it becomes the duty of the owner to develop the company’s image by personal branding.

3. Party Time

Many a times, it has been found that young entrepreneurs avoid social parties and events due to heavy pressure at work. However, by doing this they lose on the opportunity of marketing their business. Now, in a party you are not looked upon just as a person, but also as businessman. You can market your products with the help of such gatherings and if you feel like shortening in cash, you can choose for Logbookmoney.com as they are always ready to support you in any time.

You will need to carry your business cards and hand them over to the people who show interest in you and your company. You can even bump into some people from the industry and exchange marketing strategies that prove to be of mutual benefit to both the organizations. Apart from attending a party, you can yourself organize one. This will double the marketing effect and people will start taking you and your business seriously.


Try to think of a logo that can acquire maximum attention among people. You will need to think of something out of the box for your logo design. Many car companies go for humorous logos. You might think them as silly. However, if you notice the amount of attention they grab, you will be able to understand why they are used by these companies.


You can upload a video about your company in social video sites soon after designing the logo of your company. Such websites do not demand money for uploading videos. However, you can pay them a little amount to make your video visible at search engine websites.

Photo Credit: Flickr/Ronda Del Boccio

About the Author

The above article is composed by Jane. She is associated with some of the best technical communities as their staff writer. In her free time she writes articles related to topics like internet, technology and graphic design.