So, you’ve got a marketing campaign going and everything seems to be going fine. And then suddenly a question hits you:
“How does my web host affect my marketing campaigns?”
This might not be something that you’ve thought about before because it didn’t seem like there would be any effect. However, the web hosting provider you use can have potentially major effects on your marketing campaigns, especially when it comes to your SEO rankings.
You should be prepared to address all of the below points before you move on with your marketing campaign or before you even decide on a web host. Read on to discover the top reasons how web hosting can affect your online campaigns.
Your Site’s Speed and Responsiveness
This is probably one of the easiest things to check when it comes to your web host and your site’s speed. As you’re probably aware, Google’s indexing algorithm for SEO includes specifications for your site’s speed and responsiveness. If your site loads slowly or doesn’t respond fast enough for your audience members, you won’t be ranked as highly as you could on search engines.
And a lot of that has to do with your web host and their quality. You can check your site’s speed online with any of a number of free tools. Then, if you rule out any site-related problems that may be contributing to the slow speed, it’s probably time to take a look at your web host and potentially transferring to a new host.
The Uptime of Your Site
Next up, your web host might be having a pretty negative effect on the uptime of your site. If your subscribers or customers aren’t able to access your site on a regular basis, your ranking will drop accordingly. That’s because this also means that Google’s crawlers can’t access your site to check on its quality to rank it. And that’s not good news for your ranking.
Check with your web host to see what may be causing the downtime and what can be done about it. The best choice may be to switch servers.
The Location of The Server
This is something that may not affect many of you out there. However, if you are using a server that is located in a different country than the one you are targeting, then that is no good for your rankings on Google. For example, if you are using a server based out of the United States, but you are targeting readers and customers in Germany, that is going to have potentially big negative effects on your rankings in the eyes of Google.
The Reputation of Your Server
This is something that you really need to dig around a bit to figure out. Because some web hosts engage in unethical behaviour and are generally lower quality than others, Google could penalize your SEO rankings if you are not using a server with a good reputation.
You should look around at a lot of reviews before you choose your server in order to make the best choice that will help your rankings.
Automatically Duplicating Your Content on A Subdomain
Some servers out there will automatically create a subdomain with a similar name to your site with all of the same content in it. However, this can pose some problems in the eyes of Google because of the duplication of content. You can easily fix this problem with some different WordPress plugins.
Web hosting may not be the first thing you think about when you think about potential effects on your SEO ranking, but it’s definitely one you should add to your list. Your host can have a potentially big negative impact on your ranking on Google if you’re not careful with the above-mentioned points.