3 Ways To Record More Impressive-Looking Business Videos

Posted on Apr 23 2018 - 8:35am by Editorial Staff

Most businesses need to produce videos in some form or other to help with their marketing and sales, internal training, reports, or as content for a website or social media. If you’re recording business videos it is a safe bet that you’ll want it to look as impressive as possible – which can be a problem if you don’t have much experience and lack the budget to hire a professional.

The good news is that there are several easy ways to start recording much more impressive-looking business videos:

Bump up the frame rate of the recording

As a rule, the higher the frame rate of the video the smoother and more impressive it will look – especially when there’s a lot of movement in the frame. That is why you should try to bump up the frame rate when you’re recording business videos and may even want to try to aim for 60 frames per second.

While the resolution of your videos is important to its quality as well, ultimately the frame rate has the potential to make it look much more impressive.

Make sure the audio is clear

Although the audio may seem separate from the visuals of your business video – it actually plays an important role in how viewers perceive your video as a whole. That is why you should take steps to make sure the audio is clear and recorded in high quality.

One of the best places to start is by investing in a good microphone that is able to record high quality audio. On top of that you may want to consider recording the audio separately in a quiet room and then editing it in later.

Keep the video lean and succinct

Short videos that get straight to the point tend to be the most engaging, which is why you should aim to keep your business video lean and succinct. Trim out any parts that aren’t needed, and use jump cuts to move the video forward at a good pace.

Ideally you should think about this when planning your business video, and focus on making it as direct as you can in delivering its message.

Keep in mind that if you want your business videos to look impressive, it is important that you record them in the right form as well. In particular if your business videos involve digital products or apps, you should use screen recording with software like Movavi Screen Recorder to record the footage that you need.

As a capable screen recorder for Windows 10, 8, 7 and most other versions, Movavi Screen Recorder will let you record high quality videos from your screen. Its features will let you set the capture area, define the frame rate, select the audio source, capture keyboard and mouse actions, and more.

In short you should have everything you need to record a wide range of business videos, including video interviews, how-to guides, webinars, and much more using Movavi Screen Recorder. With it coupled with the methods listed above you should be able to produce impressive business videos without any difficulty.

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Editorial Staff

Editorial Staff at I2Mag is a team of subject experts.