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CRM is short for ‘customer relationship management’ and it’s a special system that deals with customer information. The data is important for two main reasons:  marketing department use and strategic planning. There’s usually a problem with CRM systems; they can’t be improved because they usually focus on the information that is of the utmost importance for the company, not for the customer. Most often, the representatives of these systems will tell you that they record each and every piece of information about one or more...

Online advertising helps small businesses build their brand, reach out to their prospective customers, promote their products and services and grow their business. Online advertising is one such method where small businesses need not spend a great number of dollars to promote their business, as they have to spend on traditional advertising. With a little amount spent on online advertising, small businesses will surely be able to increase its ROI (return on investment) within a short period of time. Small business online marketing is easy...

“Be social! Tell stories! Get more friends!” Advice for a child’s slumber party — or serious content marketing strategy for modern businesses? That depends on whom you ask. Luckily, there are still many traditional marketers or salespeople ready to give a dismissive view of content marketing. These folks preach that you skip content creation as a marketing tactic because it is “unproven” “kids’ stuff.” They prefer “proven” tactics such as buying ad space in major media. Oh,...

Do you want to learn how to sell ice to an Eskimo? The sales business is one though domain where only the best of the best can succeed. Without determination, willpower, and sneaky techniques, you can’t get awesome sales. Why do people hate salespeople? The answer: because they talk too much. Yet, fast talkers are the ones who close the most deal. Famous author Wendy Weiss highlights that salespeople in general are too focused on the end result. That’s why they fail, because they neglect the steps and principles required to reach...

There is an old saying in marketing that “half of my marketing budget works; I just don’t know which half!” This saying has its origins in the difficulties that marketers everywhere have in knowing what parts of their budget work (generate positive ROI) and what parts don’t! Marketers will often run multi-channel campaigns on radio, TV, Google, Facebook, LinkedIn and more. Leads and sales are generated but knowing which medium generated which sale has always been a challenge. Things are further complicated by the wide-scale proliferation...

When it comes to advertising and marketing, every company is looking for the best methods that will work effectively yet not cost an arm and a leg. Gone are the days where companies can get away with simply putting an ad in the newspaper and waiting for the phone to ring. To reach your customers in this day and age, you have to get a little more creative. Here are four different methods that you can use to advertise which will be sure to get results. 1. Beach Towels You don’t have to live near the beach to appreciate a beach towel....

The idea of living in a digital age is no stranger to us. With the rise of social networking sites, we can simply confirm that online communication has become ubiquitous, making it rather easy for some people to assume it’s the only way to get messages across. Now if you’re running a business, chances are you have years of experience in running online ads or creating keyword-targeted content. That’s great, and yes, they do warrant a space in your marketing arsenal. However, you cannot count out digital marketing’s predecessor...

Businesses are always looking for new and different ways to market and promote their products and services.  Promotional items and giveaways can be very useful marketing tools and they can help you build great working relationships. Recent research by the British Promotional Merchandise Association has revealed that 8 out of 10 businesses say promotional products and corporate business giveaways really increase awareness of a brand. Like any marketing activity you undertake you need to do your research and ask yourself a few vital questions...

They say anything worth doing is worth doing well. Nowhere is this more true than in the world of social media marketing. In January 2012, McDonald’s found out firsthand how the power of social media can turn people against even the most beloved companies. Encouraging Twitter users to use the hashtag #McDStories and share their positive experiences at the Golden Arches, the company was surprised when people began using the tag to share horror stories instead. Your small business may not have the same social media aspirations as...

A pamphlet is a widely used marketing tool for organizations of various scales. These are of singular sheets with prints on both sides. Printed in colour, a pamphlet design is specifically used for publicising special events like launching of a car model, inauguration of a shop room or invitation to a sale. Unlike other forms of printed publicity materials such as brochures and catalogues, a pamphlet is focussed and designed for achieving instant results. It is important for advertisers to understand that designing and distribution are...