You Are Browsing ‘Sales & Marketing’ Category

The rules for marketing have changed over the last several years. In addition to traditional advertising such as on billboards, in magazines, newspapers, direct mail, “yellow pages” and face to face, there is the ever-evolving realm of social media which must be included. If you are not engaged in digital marketing, you may unfortunately find yourself on the outside looking in. Have you been the recent victim of a corporate downsizing? Layoffs are still happening in many communities nationwide such as in Phoenix, Arizona....

There is no doubt about the impact a good marketing campaign can have on your business. The question CEO’s like to bring up is what actually constitutes a good marketing campaign. You can’t really tell with absolute certainty whether a promotional campaign is going to work until its all over and the numbers are in, so there is no way to be sure that your investment will pay off. No one enjoys their investments failing to bring what they were supposed to bring. This is why you should gather some data on how your promotional campaign...

If you’re a real estate agent, you’re probably looking for ways to boost your real estate sales.  The best real estate agents quickly learn that there is no quick and easy “formula” to replace good, old-fashioned hard work.  While many real estate agents sell houses based on being good salespeople or having exuberant personalities, it’s your work ethic and understanding of the clients that will ultimately sell houses.  Here are some of our best real estate sale techniques: Have a Consistent Work Schedule It’s tempting to...

Marketing and sales are often thought of as two correlating sectors where one is void without the other. Without marketing, your business would not generate the brand awareness and not accrue the needed leads or prospects to cater your service or products to. In the same token, without a sales strategy in place, don’t expect the hard earned leads to convert. In some businesses, staff members are trained both in sales and marketing; in others the two comprise of separate departments. What is Marketing? At its most basic, marketing comprises...

If you are going to invest in content marketing, ensure that you have fighting chances to get picked up. You may want to ask yourself the following questions: Are you going to provide a unique content? What value does my article bring to the readers? Is it entertaining? Is it informative? Is it something worth sharing? Content marketing done the right way is one the best ways to build your brand and gain significant traffic. Being viral is a colossal feat. But, this can only happen with a perfect combination of high quality content...

If you are a small business owner who is looking for innovative (yet tested and proven) ways to boost your company profile and to market to new segments of potential customers, then read this quick guide of five timeless marketing tactics that have been proven to keep on giving throughout the years. When you are a small business, you can’t always afford to outsource your marketing, and that’s why it’s so important to strategize and to build on what has worked traditionally. It’s true that to see new yields in your...

For those who are living under the rock, e-Commerce (or electronic commerce) is an industry that involves buying and selling of products or services through the internet. To better illustrate, this is your eBay, Zappos and Amazon. One of the biggest pitfalls of e-Commerce marketers today is being too conservative and one-dimensional. An online shop is born every hour, one of them could be a fierce competitor of your business. You cannot be complacent and too stiff about taking some risks and see where the trends are leading you. Create...

Borne out of the need to turn visitors into customers, conversion rate optimization (CRO) is now one of the driving forces to monetize different elements of a website. It works similar to the concept of shopping in a physical mall. If the display looks promising, you give it a try and go through the items inside the store. If you like what you see, you’ll buy straightaway. A sales person would normally approach you to give his or her sales pitches. In an online set-up, the store display is comparable to the landing page. If experience...

When it comes to marketing nothing can get better than Email marketing. However these days it is getting more and more difficult to avoid the sting of being blocked as an email spammer. To avoid being tagged as a spammer you can follow these simple tips It’s all about reputation It was once believed that spam filters look closely at the content of the mail and hence things like Viagra FREE!! Etc. always managed to ring the spam bell, but contrary to previous belief it is in fact the reputation of the sender that triggers the alarm. Bad...

If you ask people what the difference between PR and advertising is, you will probably be surprised to find out that most people don’t make any difference between these two concepts. PR and advertising are usually considered to be exactly the same thing, or public relations are being determined as an integral part of advertising that doesn’t have a particular importance for the overall image of your company. In fact, there are a lot of common features between PR and advertising. Some of these features are: the starting point...