Real Estate Sale Tips And Techniques

Posted on Nov 15 2013 - 10:29am by James White

Real Estate

If you’re a real estate agent, you’re probably looking for ways to boost your real estate sales.  The best real estate agents quickly learn that there is no quick and easy “formula” to replace good, old-fashioned hard work.  While many real estate agents sell houses based on being good salespeople or having exuberant personalities, it’s your work ethic and understanding of the clients that will ultimately sell houses.  Here are some of our best real estate sale techniques:

Have a Consistent Work Schedule

It’s tempting to work flexible hours if you’re a real estate agent, but this can lead to having time management issues and client conflicts.  Do yourself a favor and set up consistent working hours each week that you designate for different tasks.  This will hopefully keep you from double booking or overbooking clients and will allow you to successfully maximize the amount of clients you can help within a workweek.

Do Your Research

Before you start working with a new client, do a little research on them.  You can do this using Google, LinkedIn or any other social media profiles.  You’re looking for any information that can give you leads on what houses to show your clients.  For example, you’re going to show your clients with no children different houses than you would show your clients who have four children.  Time is money, and if you start showing clients favorable houses right away, you’ll be on the track to selling in no time.

Listen to Your Clients

Quite often, your clients will tell you want they want in a house.  It’s your job to find them what they are looking for.  If your clients aren’t clear on certain qualities such as what neighborhood they prefer, it’s your job to find out. You need to ask the right questions and listen to your clients’ answer in order to be successful in what you do.

Being invested in your clients will show them you care and take an interest in their home buying process.  Ultimately, this will help you sell your clients a house because you will be attuned to their finest needs and will be able to find the perfect house for them.

Prepare Scripts, but Know You Don’t Have to Stick to Them

As a real estate agent, you’re going to have to do a lot of talking and explaining with clients when you show them a new house.  It’s a good idea to prepare scripts so that you sound smooth and polished when presenting a new house.  However, keep in mind that you don’t have to stick to them.

If your client starts asking questions about the garage, don’t keep talking about the laundry room because that was next in your script.  Answer the questions until your client feels comfortable, and then move back to where you left off in your script to maintain that polished, professional demeanor. 

Be Energetic

Even though you’ve already visited 30 other open houses this week, the couple you’re meeting for the first time hasn’t even been to one.  As a real estate agent, you owe them the same level of dedication and excitement you used to kick off your week.  The same goes for personal situations.  If you’ve had a bad day or are exhausted, you can’t show it to your clients.

Your clients are counting on you to be their guiding voice and professional advocate for finding the perfect house for them.  Remember, if you don’t sell the house, you don’t make commission.  It’s your job to be upbeat and professional throughout the entire selling and buying process, no matter what is going on in your personal life.

Photo Credit: Flickr/Sherwood CC

About the Author

James is a writer for Hermance Tooling and founder of Infobros.