Your product is getting popular overnight and your sales are through the roof- including increased traffic and revenue from your website. Your right on cloud nine- till your website crashes and you did not have a crash plan prepared. Every single business needs a crash plan, but in reality, very few have prepared for the possibility. While building up your business, the last thing you need is the added expense, but this is an essential one. At the end of the day, your decision to not implement a crash plan might just turn out to be more expensive. While it takes a lot of hard work and time to build up your business, a simple website crash can inflict more damage in less time. Here are some tips to help you prepare for the possibility:
- When starting up your website, choose your hosting provider wisely. Experts suggest it is better to choose a top 25 web hosting company if possible.
- Know your time to live or TTL because this determines how long your web site crash would circulate through the servers and affect your business. The lesser your TTL is, the better you would get through a web site crash. For example, if your TTL is one day, you might end up losing a lot of customers, unless they are very patient!
- Test your website before going live. This way you have an idea about the plan your hosting company has put in place in case of such a situation.
- Monitor your customer feedback about the website. Keep a check on how the site loading progresses during high traffic hours.
- Continue to manage the site, with companies like Neustar that offer load balancing, monitoring, DNS protection and more.