According to a new report from the Internet Advertising Bureau UK (IAB) conducted by PwC, UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012. The report says that the consumers conducted around 100 million direct transactions resulting in the activities generated £9 billion in sales, equals £11 for every £1 spent driven by finance and retail advertisers.
Tim Elkington, Director of Research & Strategy at the Internet Advertising Bureau, says: “Despite around 3,500 advertisers and 10,000 publishers engaging in Online Performance Marketing it still has the air of a ‘best-kept secret’. This is particularly surprising, considering each year it drives more than two online purchases for every UK adult and causes the equivalent of every UK person to fill out a form showing interest in a product – generating £11 of revenue for every £1 spent.”
