The Korean publication INews 24 reports that Kwon Bong-suk, Managing Director of LG Mobile Communications, has shared his company’s plans to introduce a new “thinking smartphone.” He says that the next great innovation in mobile does not require coming from Apple and that is on the companies like LG to identify their own values.
A great example he cites is a situation where you’ve set your alarm for 6AM, but your phone notices that there’s unusually high traffic on the way to work and wakes you up at 5.30AM to make sure you’re not late. LG’s strategy will be to move away from simply throwing in more features and entertainment options and to look to build a product that can be intelligent and responsive to your particular needs.
Kwon Bong-suk notes that LG is considering releasing a $100 smartphone, but the company won’t commit to doing so until it is sure such a device wouldn’t compromise the quality of user experience too much. Kwon concludes by saying that “preparations for the development of the thinking smartphone are underway,” which suggests we’re not in imminent danger of having our mobile lives revolutionized just yet.