With huge turnaround going from quite a long time for Kodak, the company along with JK Imaging today announced the brand licensing agreement for consumer digital products. Both the companies have entered into a multi-year agreement for JK Imaging in which it license the Kodak brand name for certain consumer products, including digital cameras, pocket video cameras, and portable projectors with which the first product plans to launch by JK Imaging in the second quarter of 2013.
“Kodak remains a strong and trustworthy brand in the consumer space and this agreement reinforces how valuable our brand is,” said Laura Quatela, President of Kodak and Personalized Imaging. “When we announced our plan to exit the digital camera business last year, we said we would explore licensing opportunities for the brand in this category. The JK Imaging team has global experience and expertise in the industry.”