Android Still The First Choice, But Q4 Buyers Goes For iPhone: Nielsen Reports Confirms

Posted on Jan 18 2012 - 12:58pm by Editorial Staff

Nielsen, a global marketing and advertising company, released its report over US consumers’ smartphone choice. The research states that the Apple iPhone 4S in the Fall has an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.

The findings, target on those who’ve purchased a smartphone in the past three months – among recent phone buyers, 44.5 percent of those surveys in December said they chose an iPhone, compared to just 25.1 percent in October. Conversely, Android continues to hold the lead among all the smartphone users, with 46.3 percent of all smartphone owners surveyed in 2011 Q4 reporting they have an Android-based mobile phone.

As of Q42011, 46 percent of US mobile consumers had smartphones, and that figure is growing quickly. In fact, 60 percent of those who said they got a new device within the last three months chose a smartphone over a feature phone.

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