YouTube Live Streaming Service Adds Advertising For Content Creators, Real Time Analytics

Posted on Apr 11 2012 - 5:24am by Editorial Staff

Google started up its YouTube Live streaming program last year, a Ustream-like service letting users watch live videos of events, concerts, and more for free. YouTube comes up with features: Wirecast for YouTube Live, New publishing flows and real time analytics and Monetize live streams. YouTube Live is still closed to general access — only select partners have been invited to the service, and a smaller subset still of those customers will have the option to use paid livestreaming features. There aren’t too many details at the moment, but the paid live streaming option will only be available in Canada, Japan, France, United States, and Great Britain.

Here is what these features actually are:

Wirecast for YouTube Live: This new software is free for YouTube partners and allows you to produce and stream professional-looking live events directly to YouTube from your desktop. It allows capture and switching between multiple video and audio sources, roll in of media files and images and add live effects and overlays. If you’re enabled for livestreaming, you’ll see a link to download Wirecast for YouTube in your YouTube account.

New publishing flows and real time analytics: You now have a guided flow to set up and preview live events before you go live. You can also see real time access to data like playbacks and concurrent viewers of your live streams by geography and format.

Monetize live streams: You can now monetize your live events with advertising or paid options. A live event can be claimed in the new video manager like any other video and monetized with instream ads or paid options where you can set price by country. You can see more details on this in our Help Center on ads and paid livestreaming sections.

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