Search Engine Optimization (SEO) is an ever-changing field. What works to rank a page one day may not work after the next algorithm update by Google, so it’s important to stay abreast of the news regarding SEO best practices. If you’re like most small business owners, you don’t have time to scour the internet for the latest SEO news every day. You have a business to run and more important matters to attend to. In order to save time (and as they say, time is money), outsourcing may be a workable solution for you. Here are five reasons you should consider outsourcing your SEO work.
If you’re a beginner to online marketing, don’t try to tackle search engine optimization yourself. SEO companies hire professionals who make it their goal to study and understand how to optimize websites, videos and social media profiles in order to rank highly in the search engines. It’s not as easy as some people try to make it seem. Their days are spent optimizing and monitoring their efforts. They know what works and what doesn’t. Don’t leave this important task to an amateur, and don’t attempt it yourself if you don’t have the time to dedicate to making it work. SEO affects your bottom line in a big way. You want to give yourself the best possible chances for success.
Greater Connections for Promotions
Not only can an SEO company optimize your site, but run your social media campaigns as well. This is an especially valuable service because, by nature of the industry, SEO experts must grow their connections every day. This can get the word out about your products and services to thousands of people who may not otherwise see it. Most SEO professionals have extensive networks within many different niches to ensure that your marketing messages reach targeted, interested audiences.
Online Marketing is Competitive
Even if you have an employee that can optimize, optimization is only part of the bigger marketing picture. Online marketing is an extremely competitive field. You wouldn’t leave your accounting up to someone who doesn’t know what a spreadsheet is, would you? For the same reason, you can’t let just anyone run your online marketing campaigns. Not only must you rank well in the search engines, but you must outrank your competitors who are likely trying to employ an SEO strategy, too. An SEO specialist has the knowledge required to beat your competition in the online arena.
Frees Up Valuable Resources
Training an in-house employee to take care of search engine optimization would require a lot of resources. First, you’d have to pay someone to do the training, which could take weeks or even longer. You’d also have to pay your employee for that as well. What may take your employee 40 hours a week to complete may just take a knowledgeable SEO company 15 hours or less. That, on top of not having to pay taxes and benefits on an additional employee, means that you’ll free up more monetary resources to put back into your business.
Focus on Your Business
When your SEO outsourcingwork is in the hands of a hard-hitting marketer, you can focus on running your business. You have enough to worry about without staying up until the wee hours of the morning trying to figure out what words like alt tag, infographic and link bait mean. And terminology is just the tip of the iceberg. Let the professionals handle your online marketing while you handle the real-world aspects of your business.
As you can see, there are a number of benefits to outsourcing your SEO. You’ll have the in-depth knowledge of an expert at your fingertips ensuring that your sites are optimized according to best practices. You’ll have access to a wider network of people to market to and a specialist to help you crush your competition. Finally, you’ll free up both monetary and labor resources (as well as your own time) to dedicate to the day-to-day operations of running the business. In other words, you have nothing to lose and higher rankings, more targeted traffic and increased sales to gain when you outsource your SEO work.
Photo Credit: Flickr/Mark Hillary