With the electronics market beginning to pick up after all of the various pandemic disruptions, the need to be the best in the marketplace is even more critical than before. The focus is heavily on customer experience to gain those extra sales and to keep customers coming back time after time.
You can perform a few quick fixes to get the customers through your door, like making your website a bit more attractive, uploading new photos, and adding some new techno-jargon. However, the proof is in the pudding, and if the products you sell are not up to scratch and the promises made on your website do not hold up, then your valued customers will only shop with you once, and you may get that order back as a return and end up totally out of pocket.
With that in mind, here are some ideas which can help you get your business first in line, keep your customers happy, and their orders flooding in through the door.
#1 Invest in training
Give your operatives plenty of training, not only on soldering but on handling too, and make sure to keep it updated. Investing in your workers is a good thing. It will make them feel more valuable to your company and will keep mistakes and errors to a minimum.
#2 Put robust procedures in place
Put in place procedures for your operatives to follow closely. Make these instructions clear and to the point, and don’t pad them out with unnecessary information which may confuse your workers. Keep it simple. Add photos of what the components should look like to help spot any counterfeit ones getting through.
For example, if you want a heatsink for a component on your boards, select a brand you are familiar with, like a Newark heat sink rather than one you’ve never heard of. Most importantly, ensure a correct, up-to-date photo of what the board should look like at the end of each procedure.
#3 Visual inspection
Carry out a visual inspection. Make sure to hire qualified IPC inspectors if you have no way of certifying inspectors within your company. IPC inspectors will inspect boards, components, and soldering under a microscope to spot any damage, wrong parts used, and bad soldering issues, which would fail for IPC 2 or 3 depending on what certificate your customer requires.
Having a team of qualified IPC Inspectors within your company will add value to your products and give your customers extra confidence in the products they are buying from you.
Some final thoughts
Invest in your workers and give them plenty of training with certification to give them confidence in themselves and their work. If mistakes keep happening, resend for training and look to see why they keep happening. Ensure you give them the required training to spot counterfeit parts – this may be very beneficial in the Goods Inward department before components get issued to the shop floor. Invest in some good IPC Inspectors and have plenty of inspection stages within your procedures to spot faults early on in the manufacturing procedure rather than at the final stage before the product leaves your factory.