Start-up Challenges And How To Overcome Them

Posted on Feb 2 2015 - 8:54am by Iveta Ivanova


Those toying with the idea of starting their own business must be prepared to face a number of challenges. It is important to accept that it is not going to be an easy ride and you will most likely have to overcome various hurdles along the way – there may even be times when you want to give up altogether. You are not alone and thankfully there are various successful start-ups in existence, proving successful entrepreneurship is very much a possibility.

Have a Plan in Place

Prior to focusing on ways to increase capital and choosing a colour for your new office space, it is important to have a solid business plan in place. Research is key to ensuring you are on the right path and is a great way to overcome certain challenges, as well as any obstacles that may prevent your business from excelling.

Choose a product that is needed on the marketplace

Whether you create a product that has never been seen before or you are a small business that promises to create real value in the world, it is important to generate a service that gives you a competitive advantage.

Find your niche

You are not going to be good at everything, which is why it is important to find your niche. You may be a dab hand when it comes to building websites and creating coding, but at a loss when it comes to promoting your product. This is when employing other likeminded individuals to do the things you cannot is a must. Having a solid team in place will help you to overcome these challenges.

Never stop believing in your business

One of the biggest mistakes you can make when starting up a new business is not believing in yourself. As soon as you do this, you might as well admit failure. One challenge many start-ups will face is people telling them that their ideas are not possible. Instead of abandoning them altogether, always try a different route first.

Cover all areas

From business cards to selling your business idea, to having a welcoming, friendly office space to work from – it is important to cover all areas. An in-depth business plan will help you to avoid forgetting anything important at a later date. Another asset to your business is a website – this should be the first thing that you launch – even prior to renting an office space. This will allow customers to browse both the products and services you offer and can be built in just one day.

Understand you co-founders

If you have built your business with a team of like-minded entrepreneurs, it is important to understand each founder’s goals. Talking to one and other about working hours (bearing in mind these may be longer at the beginning), expectations, funding, ideas and decision making is imperative. Having a weekly meeting to discuss your business and where it is going is a great way to ensure your team are on the same page.

Plan while you can and make changes as you go

Although planning plays a huge part in the launch of a new business, spending too much time planning can in fact hinder your progress. Once you have a solid business plan in place, begin creating your business ideas. Advertising your products and services through various social media sites will allow you to see if your product is getting good reviews and also, if your customers are willing to pay for it.

Launching a start-up can prove one of the most daunting challenges an individual will ever face, however, if you follow the tips and do it right, it can also be one of the most exciting journey’s you’ll ever embark on.

About the Author

Iveta Ivanova writes on behalf of financial recruitment. She is a web and technology enthusiast who lives in Dublin. She has lots of interests such as business, SEO, digital marketing and social media.