A social development company Involver has announced that it had been acquired by Oracle and with expecting that the transaction to close in the summer of 2012. The company has entered into an agreement to acquire Involver. Involver is a provider of SML (Social Markup Language), a social media development platform that enables developers to create highly customized marketing applications for social media sites and web campaigns.
From Involver:
The combination of Involver with Oracle is expected to create the most advanced and comprehensive cloud-based social solution, across marketing, sales and service touch points. Our technology is expected to extend Oracle’s social platform to help customers more easily and cost-effectively collaborate and build engaging applications and social experiences across social networks and the Open Graph.
From Oracle:
[Oracle] has entered into an agreement to acquire Involver, a leading provider of SML™ (Social Markup Language), a social media development platform that enables developers to create highly customized marketing applications for social media sites and web campaigns.
(Image Source: Involver Blog)
