How Instagram Can Be A Useful Marketing Tool For Business

Posted on Dec 20 2013 - 10:30am by Maxx Denver


Instagram has been one of the most popular social networking sites these days. Millions of people were already registered and are using it. It is an online photo and video sharing which people can use to stay connected with their loved ones. Instagram was launched in 2010 and was created by Kevin Systrom and Mike Krieger. It enables users to take photos and videos as well as apply digital filters to enhance the photos and videos. Here, you can also share or link your post to your other social networking site accounts like Facebook, Twitter and Tumblr.

In terms of business, Instagram is a powerful way to promote and market your services online. It can be of great help in letting people know your business as well as your products. Once you have decided to build your own business, marketing should be one of the things you need to prioritize. It is not easy to promote a business, especially if the type of business you have is not that common to everyone. That is why you really need to put an effort in marketing your own business. Though it may be difficult at first, still there are a lot of way you can do to make your business a successful one.

Here are some of the ways on how to market your business using Instagram:

1. Create an Instagram account

When you own a business, whether small or big, you have to sign up for an Instagram account. It is very easy to get an account. It just takes about a minute to register, so you better get one. And an Instagram account will instantly put a face to your business.

2. Follow people and other businesses

Start following the people you know or simply random people you would like to follow. You have to follow other business accounts too, especially those same business type you have. When you start following people and businesses, you are making your business known to them as well.

3. Post photos and videos creatively

In order for you to engage people to avail your products and services, you have to post photos and videos of them creatively. Most people are more interested with what they actually see. Even if they haven’t tried this product yet, but it’s very appealing to them, then there would be a greater chance for them to buy one. You have to put more effort in making your products and services look appealing and interesting. This won’t just help you to market your product, rather gain more Instagram followers and eventually customers.

4. Interact with your followers

Once they have known your business through your Instagram account, people will follow you. With that, every follower is a potential customer. You better treasure all your followers and in order for you to do it, you have to interact with them. You need to make sure that you get in touch with them.

5. Share your posts to your other social networking sites

Instagram should not only be your sole account for business. You also need to sign up with other social networking sites, such as Facebook, Twitter and Tumblr. Whenever you post a photo or video of your products and services, you may share it to your other accounts. And as an owner of the business, you may promote it to your own personal accounts too.

6. Know the power of hashtags

Hashtags (#) are very popular these days. Once you include tags to your post, it can go a long way. People from across the world may see it through the tags you put to your post. You just have to include an appropriate hashtag for your post. That way, you can find people doing the same thing that you do. And that will be the start of building new relationships to other people through conversation.

About the Author

Maxene Denver is a research writer at She has a deep passion in writing and being a writer is the happiest thing that happened to her. You may follow her on Google+ and Twitter