Hasbro, Inc. and Zynga announced a comprehensive partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga’s popular social games and brands. Hasbro is the big-time toy company responsible for My Little Pony and Monopoly.
The agreement allows Hasbro the license to develop and distribute wide ranging product lines based on Zynga’s game brands in a large number of toy and game categories – the deal also create an array of opportunities for co-branded merchandise featuring Hasbro and Zynga combination brands.
Zynga, the world’s largest social game developer with more than 227 million monthly actively users has created some of the world’s most popular social game brands including FarmVille, CityVille and Words With Friends.
Mark Pincus, the CEO of Zynga said in a statement that the partnership is a “leap forward in enabling people to connect their virtual and real worlds.” The companies said, “The partnership could include “co-branded merchandise” featuring franchises from both Hasbro and Zynga.” The two companies expect the first products to be available beginning Fall 2012.