There are hundreds of thousands of brands you have seen on Google+ and if you one in them, like the one like of suppose clothing brand showing off your latest fashions (google.com/+hugoboss), or an athlete talking about the game (google.com/+davidbeckham), you might consider in one way or another about if Google will add vanity URLs for Google+. In the same spite, Google has introduced custom URLs to make it easier for people to find profile on Google+.
A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+. Custom URLs will also be available to people and pages worldwide. In the starting the custom URLs available to limited number of verified profiles and pages, but with coming time, Google will made available the custom URLs to other brands as well as individuals.