If you use the Internet to talk about your business, you need to make sure that you are attracting the right people to your pages. You may be building your followers on Twitter, or looking to increase your reach through Facebook. Perhaps you are looking to improve your career prospects? You may have a small website designed to promote the best bits from your resume. The internet is used to reach billions of people every day. How do you get noticed by the people you are most interested in?
If you are running your own business, you know the importance of marketing. Marketing is a combination of communications used to attract attention. Marketing strategies often include digital marketing. This includes social media, pay-per-click advertising and search engine optimization. Digital marketing is a good way to attract customers to your website. Once they are on your website, you can use more marketing tactics to encourage sales of your products. If you’re not a business, but you want people to come to your website, you can use the same marketing tools of the corporate world to effect.
Digital marketing is the biggest part of any marketing campaign these days. It reaches so many people instantly, and most of it costs only your time to produce. The internet and digital communications continue to evolve. It is important you keep up with opportunities for advertising and marketing. Your message must communicate something that your target audience wants to know more about. If you’re selling yourself as a potential employee, then you need to focus your message on the job titles you can fill.
Your communications and your web site need to reflect the personality you want to convey. This is called branding. Businesses spend a fortune developing and tweaking their brands. It is essential to ensure the brand conveys the right personality for their target customers. You can do the same. If you want to reach potential employers, you need to come across as professional, knowledgeable and experienced. If you want to attract readers to your blog site, you need to convey the tone of voice they will find in your articles. If the blog is about technology, then use hot topics in IT or telecommunications to get your visitor’s attention. Link them all to your social media accounts, and post, post, post, to be certain you are found.
The traditional four Ps of marketing still stand businesses in good stead today. You need to ensure each communication uses brand identity to define the product you are selling. You need to offer a promotion to attract attention. The message must be placed where your target audience hangs out most. It might be something as simple as a FaceBook group about iPhone apps or a recruitment tweet. Finally, name your price. To get hold of what you are offering may only cost the reader a click, or you might be selling something at a discount price. Sometimes you only need a call to action, but make it attractive to the people you want to reach most.
