How Your Business Can Improve Its Online Presence

Posted on Mar 21 2014 - 10:14am by Tyson Downs


Anyone interested in the success of their company knows the vital importance of successful and effective online marketing. In today’s world when almost everything is done on the web, the right online marketing tools have the potential to help a business reach exponential growth. Without taking the steps to properly present a business online, many business owners fail. The traffic is simply not driven to their business like others who are wise with their online marketing campaign which helps them make huge online presence.

Effective online marketing is reached through a number of different techniques. When each technique is followed properly, you can be assured your business will be a success. A diverse online marketing campaign is vital for your company’s success. With organic SEO, citation building, use of social media, and video marketing, your website is sure to get the traffic you want and the success you deserve.

When you see a site on a search engine, it’s because it is filled with great content. The websites that are reaching the most people are doing so because they know what combination of techniques to use for a diverse marketing campaign that has the power to reach many. Only the sites with the most superior content will get the results they desire. When putting together your online marketing campaign it is paramount that the following techniques are used.

Organic SEO

SEO (search engine optimization) is used to influence the visibility of a website in a search engines unpaid search results. Those websites that are higher ranked on search engines and that appear more frequently in search results will receive more views than those that are ranked lower. Bottom line is, that with the right organic (natural or unpaid) SEO, you will have more visitors to your site.

SEO is targeted through different kinds of searches. These include:

  • local searches
  • image searches
  • video searches
  • and industry specific searches.

When used for internet marketing, SEOs consider what people search for, what search engines are preferred by the target audience, as well as the actual search terms. Specific keywords are used in a website’s content to increase ranking status. The higher ranked a business is using keywords, the closer their site will appear at the top of a search.

Citation Building

Citations are one of the most important elements when working to improve your search engine rankings in local searches. Citations are mentions of your business’s name and address on other websites online and are used even when there is no link to your webpage on that site. A citation could be included in a yellow pages directory, a local chamber of commerce website, or a local business site where your company is mentioned.

The more citations your business has, the more likely it is to get picked up by a search engine. Citations on well-established sites such as will dramatically increase the chances of your business showing up on local search engine pages.

When you work on citations, you’ll want to pay particular attention to Google Places, as it is one of the citations that can have the most impact on your business.

Social Media

Social media sites are used by millions of people every day and any business owner must know how important social media is to their business. By using a social media site along with your business’ website, you increase the probability of your business being seen by more and more people. When you have engaging content on your social media site the more your social network of followers is apt to share it with people they are affiliated with. This alone creates a landslide of potential views to your site.

When more and more people start to take notice of the content you are posting on your social media site, the more search engines will begin to take notice. The more content that is shared and viewed will put you higher in rank and have your site more visible to those using the search engine. Social media sites have become so popular that social media signals are now taken into account on how a site will be ranked. Social media is crucial in effective online marketing.

Video Marketing

If a company is serious about their success, they need to acknowledge the importance of good video production and videos that are relevant to their business. These days, hundreds of millions of videos are viewed each month across the globe, proving that more and more people are turning to video content for their online needs. Social media sites such as Facebook and Twitter are full of engaging videos that are shared daily.

When your videos are tagged correctly, this greatly increases your chance that the content you provide will be picked up by search engines. This is done by providing rich video content that people want to engage in. YouTube is now the world’s second largest search engine and engaging video is sure to be viewed by many that are looking exactly what your business has to offer.

About the Author

I’ve written a number of posts on related topics and how to achieve rankings with this over on my website. Head on over there if you want to learn more.