Adobe and Behance
Adobe announced that it has acquired New York based Behance, a portfolio sharing network for creatives which served about 90 million views every month for an undisclosed amount. Adobe called Behance “a very logical fit” making in an effort to accelerative Creative Cloud’s sharing and social features with the move. Adobe plans to integrate Behance into a Creative Cloud subscription service, bringing a big plan into a fit.
“As creatives rely more on the social web for collaboration and opportunity, creative people and teams will benefit from Behance’s community features integrated into the creative process. We’re thrilled to join Adobe and empower creative careers on a global scale,” Scott Belsky, cofounder and CEO of Behance.
Following the deal, Belsky and all employees are staying with Adobe in their current office while according to Adobe Senior Marketing Director for Creative Pros Scott Morris, “for now, nothing will change [at Behance].” Morris also added that he doesn’t “know if the [Behance] name will stick around forever, that’s to be determined.”
