5 Marketing Tips To Show Off Your Company’s Services At Your Next Trade Show

Posted on Aug 1 2013 - 1:13am by Kathrine Kreger


If you are planning to visit a trade show to promote your company and brand, understanding how to properly convey any message while appealing to your market is a key factor in determining the level of success you experience. The more you know about properly marketing your company at a trade level the easier it becomes to share new products and potentially make sales.

Consider Your Audience’s Needs

Before developing a marketing plan for your company it is important to consider your audience’s needs and the target demographic you will be reaching at your next trade show. The more you know about your audience including gender, age and even the role of the individual (whether consumer or potential business associate), knowing more about your audience will help you to create the most effective marketing campaigns and presentation possible.

Brand Your Setup Properly

Any time you plan to present your company at a local, regional or even an international trade show it is essential to brand your setup properly with your surroundings. Using tables, table cloths, prints of your logo and other materials that brand your company is necessary in order to boost your brand’s credibility and your company’s professional reputation. It is important to create a setup that displays the overall aesthetic of your brand and the type of products or services you want to share.

Pass Out Brochures

Look into brochure printing professionally if you want to share information as well as details about your company’s products or the services you have to offer at passersby at trade shows. Giving out brochures can help you brand your company with logos and other relevant graphics while also including information that is relevant to the products or services you are trying to promote.

Work With Professionals for Your Printing Needs

Working with professionals who specialize in digital printing, brochures and other printer materials can help you to save time while allowing you to present your company professionally and with a modern appeal. Professionals are capable of gathering information and details about your brand to implement them within anything you would like to have printed for an upcoming trade show. Whether you are looking to have posters and cards printed for a trade show or if you want entire brochures and booklets designed and printed for your company, working with professionals is an ideal route to take if you are inexperienced with design and printing yourself. When you work with professionals you can also save time while ensuring the printed materials are of the highest quality paper and use the best ink to give you the most professional appearance as possible for any type of trade show you are planning to attend.

Use Promotional Products and Memorable Printed Materials

Knowing how to market your company’s services or the products you represent at a trade show can help you to ensure you are getting as much exposure as possible regardless of the industry you are working in. Marketing your company at a trade show allows you to build your brand’s credibility along with your professional credibility.

Photo Credit: Flickr/Sam Howzit

About the Author

Kathrine Kreger is a freelance writer from Eugene, OR. She loves museums, art and football.