YouTube has announced that it has reached publishing deals with BMG Rights Management, Christian Copyright Solutions, ABKCO Music, Inc., Songs Music Publishing, Words & Music, Copyright Administration, Music Services, Reservoir Media Management, and Songs of Virtual, means YouTube gives the publisher a share of advertising revenue generated by those videos. These publishers represent works from artists like Adele, Cee Lo Green, Foo Fighters, The Rolling Stones, Sam Cooke, and many others.
YouTube says its content ID system allows music publishers to identify the works of songwriters whether the compositions appear in an original sound recording or in a cover version, using information provided by the publishers, means that more songwriters will be able to share in more of the revenue that the YouTube community’s creativity yields.
