China’s Youku Tudou today announced a strategic content-sharing alliance with Sina in which in exchange for access to Youku Tudou’s video library, Sina will work towards promoting Youku Tudou’s licensed content to its users on Weibo. As of December 31, 2012, Youku Tudou’s video content library contained more than 4,500 movie titles, 2,700 television serial drama titles and over 900 variety shows, while on other side, Sina, a renowned internet media company in China, this means the collaboration is a clear win-win situation for both.
“Creating and sharing content is at the core of the Internet, and Youku Tudou’s cooperation with social networking sites such as Weibo is a powerful move towards deepening consumers’ online video viewing and sharing experience,” said Dele Liu, President of Youku Tudou. “We look forward to showcasing our content in new and innovative marketing formats as we work to expand our lead in the online video industry.”
