Reuters is reporting that Yahoo and CNBC together formed a content sharing partnership. The deal, means CNBC will provide stories and videos that will be features on Yahoo Finance pages. Yahoo and CNBC will co-create original video content that will appear on Yahoo, CNBC and mobile devices as well as will be promoted on the cable channel.
“Our mission is to create the richest and most powerful experiences for users each and every day,” Ross Levinsohn, interim CEO of Yahoo, said in a statement announcing the partnership. “Partnering with CNBC will allow Yahoo Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world.”
“This collaboration is about two leaders in their respective spaces coming together,” CNBC CEO Mark Hoffman said in a statement. “With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms.”
There is no news on financial details of the deal.