Yahoo has announced the appointment of former Amazon executive Kathy Savitt as new marketing chief in the company. Savitt will be responsible for all worldwide marketing and branding and will join the company on September 14 and will report directly to Yahoo CEO Marissa Mayer.
She was most recently founder and CEO of Lockerz, a social commerce company with more than 45 million unique users. Prior to founding Lockerz, Savitt was executive vice president and CMO of American Eagle Outfitters. She has held senior leadership roles at Amazon.com and was president of MWW Savitt, where she consulted with Fortune 500 clients across the globe.
