Why Face-To-Face Will Always Matter

Posted on Oct 15 2014 - 9:29am by Alexandra Ashton

why-face-to-face-will-always-matter Main

In recent years technology has found a way to impact all aspect of our life. These days you can barely find a person that doesn’t have their phone glued to their hand. Hanging out with your friends has turned from gathering into competition about who will be the last one to look away from mobile phone. Even though the technology has numerous uses that have managed to change and prosper our life this is not the one. These days you can find friend that share same interest as you but lives on the opposite part of the Earth from you. You can also stalk somebody and you don’t even need to leave your house. Not a day goes by that we don’t find out some new advantage of technology. That is amazing.

But is it a good idea to choose technology over the human touch in the world of business? Do we need to forget about face to face meetings and turn to the virtual ones? The answer is no. There are some things that just can’t be replicated by technology. And yes, there is no emoticon that can replace the human touch. You can get firm and respectful handshake only on face to face meetings. Shaking hands stimulates the brain’s reward centre, the nucleus accumbens, making people more amenable.

Everyone would assume more modern generations are the ones leading the trend of virtual communications but truth is completely contrary. The 80% of Millennials and 78% of Gen Xers prefer face to face meetings over the virtual ones. Who would have guessed it? Choose face to face communication when talking with your clients because research has proved that trust is built faster face to face. This happens because it’s easier to evaluate and judge other people’s skills in person. Find out more about advantages of face-to-face communication in this helpful infographic.


About the Author

Alexandra Ashton, Communications at Neomam Studios , the UK based Infographic Agency. Alexandra is a content and design enthusiast with a keen eye for detail.