What, When And How Of Remarketing Campaign

Posted on Aug 5 2013 - 6:20pm by Sarmista Arun


Most business owners know the importance of staying ahead of competitors and for that, they must be able to evolve so that they can remain at the top of the game. In this respect, AdWords campaign management is extremely crucial and for those who have failed in their first attempt, remarketing and revamping the campaign is very important. The online marketing campaign must be flexible and if your plan is proving to be stale, perhaps it is time to step back and give your plan and campaign a makeover.

Some Pertinent Questions with Regard to your Website

Most people think that their website is the very best in the sector; this is especially true if a lot of time and money is invested for its build up. However, there is always room for improvement and it might be a good idea for you to re-evaluate your company website. Constructive criticism can benefit a lot. Take some time and look at the website from the point of view of potential customers and ask some questions to your own self like whether the pages are taking too much time to load, if the colour schemes are perfect, how user friendly it is, whether it is easily navigable or not etc. Honest answers to these questions will help you find out the changes that need to be made so that the site is improved and more traffic is generated.

Onsite Optimization

SEO overhaul or onsite optimization is a must needed method. The content of the website must be designed such that on search engines, the best results are yielded. SEO or search engine optimization involves lots of research and it may take some time to make a list of phrases and words most likely to be used by potential clients while searching for products online. When these phrases or words are strategically placed throughout the site, it increases the possibility of the search engine ranking the website quite high. This will help your site get more visits as the client is likely to click on those sites which appear first and higher in the search. SEO specialists who are highly trained are easily available these days and you can take their help to make your website more SEO friendly.

Usefulness of Link Building

The untrained ones may find the practice or process of link building quite a simple but useful process in adwords campaign management. However, this extremely important process is quite a complex one which involves using techniques that are quite similar to SEO, but with the application of some creativity. Multiple methods must be used so that backlinks to your sites are available from external web pages.

The display campaigns that you have used previously must be well analysed. If you just place ads or banners throughout the internet without thinking strategically, it might not be enough to get traffic. You may have realised that by now; so your first step for rectification should be to analyze your targeted audience and identify their needs and interests. After understanding that, the display campaigns can be better customized by placing the ads strategically on websites that will get good response for you.


Adding blogs to websites can do wonders for any business across various industries. It enables you to interact with customers and inform them about deals or promotions run by you. However, while blogging, always remember to keep the content useful and current. Provide answers to questions that the customers may have as well as valuable tips and advice; this will help in the development of a solid following of engaged and interested readers.

The Power of Social Media

Social media like Twitter and Facebook are extremely popular and as such, you should capitalise on their craze. There are millions of registered users in these sites which make them fertile grounds for marketing opportunities. Just set up business accounts so that your customers can become followers or fans and then use them to conduct contests and surveys in a fun way; you can even announce latest promotions over there. Get valuable brand recognition inexpensively and let the world know about your business.

In this age of intense and aggressive marketing, it is imperative that you breathe some new life into the adwords campaign management of your company. Use some of these techniques and you can achieve good results.

Photo Credit: Flickr/CIAT

About the Author

This post is written by Sarmista Aun. She is expertise in adwords campaign management and currently works as a PPC consultant in a leading digital marketing company.