If you are a website owner or a blogger you would like to have your blog/site be omnipresent on the search engine and at the same time you do not want to make your viewers go through hundreds of pages before they actually get what they came looking for. Having the above point said now let’s look at the most important strategies to keep your site on top of the list on the search engines and giving your viewers what they need.
The Content:
You need to focus on the key areas of interest of the website and stick to the list. If there is no set priority then you will end up putting anything and everything, leading nowhere. Updating content regularly is also important to keep the viewers glued. We generally tend to start up with big expectations and as days pass by the updates keep decreasing. Depending on the type of information that is being hosted on your site, plan if it shall be a daily/weekly update and keep the posts coming on time. Remember it’s all about optimization, so too much information at once is also not good.
Feedback:
Regular feeds and updates are not the only things that will secure your viewership; you have to get a rapport going. It is important to have a social page on Facebook/Twitter for your product. Here the comments are valuable suggestions for the future. It never harms to listen to other people like pioneers in the relevant industry and competitors. So it is recommended that you register at alltop, Quora, Google reader and Twitter to have a complete review of your product.
E-mail Marketing:
E-mail is the best way of personalised approach to the customer. Although it is quite a lengthy procedure it has its own advantages over social media. If the customer database is huge then it is better to use Email Service Providers like Aweber, Infusionsoft, MailChimp, Constant Contact and Vertical Response to reach out to your customers in a more appealing way. A caution before you use E-mail marketing; send out messages which are relevant to the receiver or you email will be considered as spam.
