Using Big Data With Social Media Analytics To Enhance Business Opportunities

Posted on May 19 2014 - 9:57am by Kavita Parmar

Big Data

There are millions of active users worldwide who are using social media platform. Nowadays social media platform becomes the most important and essential platform to get connected with the people around the world, whether it’s a personal or professional it lets you connect with other person. Each activity on these social platforms creates a challenging data. This big data is just waiting to be researched. In reality, social media now represent the leading and major source of customer information.

Nowadays, Big Data is the buzzword in the business world and every businesses and business professionals are taking advantages of it. Hence, for some people it looks like all these discussions about Big Data is just rumor. People don’t understand that how actually big data can be more useful than other convenient forms of data which are widely used by different firms.

Because of technological innovation, we are capable to collect complex details and very soon Big Data becomes the standard for it. Also, if you used it properly, Big Data analytics give you ideas that can be cost-effective for your business. That’s why Big Data is widely used by various companies and it proves that it’s very useful when it comes to the social media marketing. Let’s understand what the big deal with Big Data is and how it helps your social media marketing strategy.

Big Data, What is it?

Basically, Big Data is used to explain the rapid development and the accessibility of structured and unstructured data. Good controlling of big data can lead to great insights; you can able to determine the main root of all problems that impacts the revenues of your company.

Hence, working with the big data is very complicated because of having various resources. It differs based on the abilities of the team who is handling the set and considering the applications they use.

Working of Big Data

Big Data is a collection of data sets which are difficult to process with just simple on hand database management tools or conventional data processing system programs. Big Data is an applicable inductive research and ideas from non-linear system identification to determine the rules of regressions and casual effects coming from huge data sets to demonstrate connections, dependencies as well as to execute forecasts of results and actions.One of the core features of big data analytics is the tangible and non-tangible time details distribution. Thus, latency must be prevented whenever it’s possible.

How Big Data can Helpful for Social Media Analytics

Well Comprehend and Entice to the Right Customers: Every company wants to recognize their clients in a better way as if they can’t provide clients what they want; there will be no or less business for them.The main thing here is to consider that what your customers want and how your company can fulfill their demand from your all competitors. The main use of the data is to understand the customer choices and according to it provide data to them. Hence, many analytics tools and software are becoming innovative and the big data collected for is becoming more precise which can provide a certain advantages to the companies.

Social media is a most effective platform to collect the customer data. Organizations are now collecting the big data sets about the customer details from different social media platforms to their traditional data sets. The main objective for firms to collect these details and use this social media details and traditional data sets to create a productive model that lets them to estimate with improved precision client choices and actions and then target them with their choices.

Simplify Company Procedures: If you exactly know what your clients want, you can save your valuable time and money and can only focus on to fulfill their requirements, this is exactly what big data helps organizations to accomplish. There are many merchants who are using big data sets and social media analytics to estimate what clients wants so that they can store the products in their stores to meet the customer requirements.

Social media is a place where most of the people are more engaged. Through Social media you can know about the customer’s needs and what they want to purchase. Communication and activities on social media platforms can generate so much detail about the customer choices and actions and though data analytics we can collect all these details.Once the organizations are able to estimate with certain precision about client actions and requirements, then they can work on optimizing their company procedures.

Comprehend Client Opinions in a Superior Way: How about if you already know what is the expectation of your clients and what they really want without directly asking them? Using social media analytics, firms recognize client needs and choices towards them and their brand.Such details are important and can help firms to enhance their business revenue and promotion procedures to get better responses from their clients.

Advantages of Big Data

Big Data offers you substantial efforts yet also provides amazing challenges to web development.The big data research improvements have lead to cost effective chances like decision making in primary web development regions like health care, economic, security and natural catastrophe, resource management and many more.

Yet, the efficient studies can result to insistent decision making and hence better solutions can mean greater functional capabilities, cost reduction and reduce threats. Like other advanced web technologies, big data can bring about remarkable cost reduction programs, comprehensive developments in the time required to perform a processing task or new service and product promotion. Big data support internal company decisions. The technological innovations and ideas behind big data permit companies to obtain different goals. Here are some advantages of well managed big data in marketing:

  • Define the main causes of mishaps, distress and faults in real time.
  • Create retails discount coupons at the POS based on the clients old and current acquisitions.
  • Send customized suggestions to customer’s mobiles while clients are at the right place to take the advantage of your offers.
  • Quickly find the clients who matter the most.

Social media platforms are a key model of the speed and wide range which is connected with the Big Data. Only big data applications can enable companies to handle these social media discussions in real time. That’s why social media is essential platforms to be researched.

You must discover more about the big data with, social media analytics. If you are serious about improving your website, then you must learn the best ways to design and develop a website.

About the Author

Kavita Parmar is a passionate internet marketer and Problogger working with Azilen Technologies. She likes to stay updated with Web App Technologies and all about Internet Marketing. Connect with her on Twitter, Facebook, and Google+.