The micro-blogging giant Twitter announced that it is opening an office in the city’s growing downtown technology district in Detroit. The company’s Detroit office will house a team of employees whose primary focus will be helping marketers and advertising agencies in Detroit leverage Twitter’s Promoted Products suite of advertising products. Twitter expects to hire more employees over time as it grows its Detroit presence.
“Detroit’s emerging mix of automotive and digital cultures made it a natural location for Twitter’s newest office,” said Adam Bain, Twitter’s president of global revenue. “We’re excited to work face-to-face with the city’s most established brands and happy to play a role in downtown Detroit’s digital renaissance.”
By choosing to open a new office in downtown Detroit, Twitter adds to the rapidly growing tech district forming in the heart of the city along the “WEBward Avenue” corridor. The social media giant joins other expanding firms including Detroit Labs, a mobile app developer; Are You a Human, an alternative to squiggly CAPTCHA verifications; and UpTo, a next generation mobile calendar that allows users to share events with their social network.
“Twitter coming downtown is exactly the kind of innovative company Detroit needs to advance our vision of becoming one of the most exciting high-tech and web-centered corridors of growth and activity found anywhere,” said Gilbert, Chairman of Rock Ventures and Quicken Loans, and Majority Owner of the NBA’s Cleveland Cavaliers.
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