Twitter Introduces Targeted Tweets, Will Add Relevancy To Promoted Tweets

Posted on Jul 19 2012 - 6:02pm by Editorial Staff

In an urge to have a better advertising space for companies who are looking to advertise on micro-blogging site, Twitter today introduced targeted Tweets, a better war which enables brands to reach specific target audiences on Twitter even without first sending a Tweet to all followers. The feature will give an option for global brands a better opportunity, say for example, a brand name Samsung launching a device that do have a different launch dates for several countries can now send tailored messages at different times, customized for the users in each country. The same go for mobile app providers who only want to reach customers on one device can do so in similar manner. To compose targeted Tweets, advertisers can use the newly enhanced Tweet box in “Simply put, advertisers are rewarded for messages that resonate with audiences,” Twitter blog said.

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