Twitter Experimenting New Ways To Tailor Ads Via Browser Cookies And Hashed Email Addresses From Ad Partners

Posted on Jul 3 2013 - 11:06pm by Editorial Staff


Twitter today announced that it will soon target ads in the US based on browser cookies and hashed email addresses from ad partners. The move means that company will be trying to making its ads “more useful” for the US-based users.

The ads that will get displayed the promoted content across from brands and businesses which its US-based members shown interest in, users won’t see more ads on Twitter, but they may see better ones.

Interestingly, Twitter also gives its users the freedom either to turn it off too, all totally depend on their own choice. In order to turn it off, just go to account setting and uncheck the box next to “Promoted content.”

Here is how Twitter defines that the way it will work:

Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to flower enthusiasts who frequent their website or subscribe to their newsletter. To get the special offer to those people who are also on Twitter, the shop may share with us a scrambled, unreadable email address (a hash) or browser-related information (a browser cookie ID). We can then match that information to accounts in order to show them a Promoted Tweet with the Valentine’s Day deal. This is how most other companies handle this practice, and we don’t give advertisers any additional user information.

Photo Credit: Rosaura Ochoa via photopin cc

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