The blogging platform Tumblr has teamed up with Gnip to give businesses analytics from public posts which is about 50 million per day for a total of over 20 billion posts. Tumblr product vice president Derek Gottfrid told AllThingsD that he believes Tumblr will be more valuable to companies than Twitter, saying that “The richness of data that we have is more than 140 characters. We support seven different post types, and the half-life of a Tumblr post extends much more than a tweet.” Gnip has an exclusive on enterprise use of Tumblr data, both companies said, but that doesn’t apply to other potential uses of the data.
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