Tips To Make Sure Email Marketing Works For You

Posted on Aug 21 2013 - 12:25am by Ben Webster


Email marketing is one of the most powerful and most effective marketing tools available, yet too many businesses skip out on sending emails because they don’t know exactly what to do.

And as social media continues to grow, that’s where more and more business owners are turning despite the fact that their returns aren’t always where they would like them to be. But with a few email marketing tips, you can optimize your email marketing and see your revenue grow.

Tip #1 – Get Social with Your Email Marketing Strategy

Social media is one of the best opportunities you have to build your email list and your email list can be one of the best opportunities you have to build your social media following. By integrating your social media and email marketing strategy, you can optimize both and see greater returns in both areas.

Whether simply adding your social media to the emails you send or implementing a sign-up form on your Facebook page, you can make sure you get the most out of both rather than simply focusing your efforts on one strategy.

Tip #2 – Keep Your Mobile Subscribers in Mind

More and more email is being checked on mobile devices and that means more and more of your emails should fit your mobile subscribers’ needs. Whether you opt to create full-on responsive designs or just increase your font sizes, keeping your mobile users in mind will go a long way to ensuring you’re getting the most out of your email marketing efforts.

Tip #3 – Give Said the Little Stream

That little stream in the children’s song knew what it was talking about. By offering your visitors something in return for their email address, you’ll find it easier to build your email list while also helping to improve your conversion rate.

Tip #4 – Tests Aren’t a Bad Thing Here

With just about anything you do online, testing can help you optimize your results. That’s as true for email marketing as it is for anything else. Email marketing tests can be as simple as testing subject lines or send times to testing completely different email designs. Testing can help you specifically tailor your messages to your list so you get the most out of it.

Tip #5 – You Just Have to Let Them Go

It may not be fun seeing people unsubscribe from your email list but it’s much better than the alternative. For most of your subscribers who want to get off your list, if they can’t find the unsubscribe button as easy as possible, they’ll mark your messages as spam. That will only add more complications in the future as spam complaints build up. It’s better to just let people go as easy as possible. You can offer to send less frequently or even encourage social media interaction on the unsubscribe page, but whatever you do, make sure it’s easy to find the unsubscribe link in your messages.

Tip #6 – Make Your Call to Action Obvious

Whatever action you want your subscribers to take when they get your message, make sure they know what it is. If it’s not obvious, you’ll be kicking yourself when you look at your reports.

Tip #7 – Welcome New Subscribers with Open Arms

A welcome email can be one of your best assets when it comes to email marketing. Your welcome email is likely going to be the email that gets the highest open and interaction rates. This automatic email is your chance to impress your subscribers so welcome them and let them know you’re glad they’re on your list.

Email marketing is a proven marketing strategy that will pay off if you do it right. With these tips, you’ll be on your way to seeing some of the best returns possible in your marketing efforts.

Photo Credit: Flickr/Infusionsoft

About the Author

Ben Webster works on email marketing for, a full-service email marketing solution where they take care of everything for you when it comes your email marketing. Connect with Ben on Google + for more information.