We all love going to the movies. Some people try to recreate the ambiance by setting up home cinemas. But there is still nothing quite like spending a couple of hours in a movie theater. It’s great to sit back and watch the latest Hollywood blockbuster while chowing down on some popcorn and nachos!
You might not realize it, but there are all kinds of movie theaters – not just ones that show mainstream films. If the level of entertainment in your town is lacking, setting up a movie theater might just be the best idea you’ve ever had.
Of course, there are a few things to think about before you embark on such an ambitious project. Today’s handy primer will walk you through what is needed to set up an independent movie theater where you are. Here’s what you need to know:
Location
Before you can start selling tickets, the first thing you need to do is find out where to set up your new movie theater. Here are a few questions to ask yourself if you’re not sure:
- Is there a location that’s easy for people to visit by car or public transport?
- Should I set up a theater in a building or a drive-thru one?
- Would it be a better idea to open a movie theater next to a shopping mall?
Most people would prefer to visit a movie theater in a town or city rather than somewhere rural. You need to consider how many people you need to buy tickets so that you can turn a profit. On the flip side, an idyllic rural area could also make an excellent setting for your particular movie theater.
As you can imagine, it’s a big decision and one that you should do plenty of research on before you spend any money.
Theme
Each movie theater will have a particular theme or style associated with it. It also depends on whether you want to screen mainstream films or something else. One popular style with indie theaters is by going down the retro look.
Some theater owners choose styles used from the 1930s through to the 1950s. My personal taste is art deco. And what about seating? It’s an important aspect of any cinema. The seats for movie theaters that you can buy are available in a range of styles, so choose one that matches your theater’s theme.
Screening rights
The next thing to consider is the screening rights to films. As a franchise, your parent company sorts this out for you. But if you’re planning to go down the indie route, this is something you’ll need to secure yourself.
Remember that it’s illegal to screen films without first getting the permission to do so. And, of course, you will need to pay a fee for the privilege!
Marketing
To make a profit, you will need to get paying customers through your doors. The only way you can do that is by marketing your movie theater! There are plenty of ways you can achieve that goal.
For a start, you can broadcast your message to people via text message. Online marketing, such as through your website and social media, is also another good idea.
By taking on board the above tips, you’ll set up a successful movie theater in no time!
