According to The Next Web, Telefonica Digital brings Electronic Arts on board in order to offer more mobile games to the masses. The partnership between the two will let the carrier’s customers access a broad selection of games on their mobile. The company mainly located across Europe and Americas and owes a base of around 300 million customers.
“Our relationship with EA Mobile puts us as the epicentre of mobile gaming – which accounts for the highest percentage of downloaded apps and is the largest paid mobile content market today,” says Matthew Key, Chairman & CEO of Telefónica Digital. “By making a differentiated play in this most emotive and immersive entertainment medium we are fostering a much deeper connection with our customers – another significant step in becoming a true aggregator of experiences.”
Telefonica says that the objective is to make it easy for customers to find the games that they are familiar with and to drive the uptake of mobile gaming, particularly amongst feature phone users. On the other side, Electronic Arts is one of the world’s biggest video game developers, marketers, publishers and distributors with operations in over 75 countries. The gaming giant has more than 100 million registered users.