T-Mobile today reported first quarter 2012 results with the adjusted OIBDA of $1.27 billion, up 7.2% from $1.19 billion reported in the first quarter of 2011 and branded contract ARPU in the first quarter of 2012 of $58, up from $56 in the first quarter of 2011. Additionally, net customer additions were 187,000 in the first quarter of 2012, compared to 99,000 net customer losses in the first quarter of 2011.
“In the first quarter, T-Mobile USA delivered strong performance across several key metrics – adding customers, increasing branded ARPUs year-on-year and effectively managing costs to deliver a solid adjusted OIBDA margin. While branded contract churn remains a focus, in the first quarter of 2012 we achieved our lowest level in seven quarters,” said Philipp Humm, CEO and President of T-Mobile USA. “In just a short time since the December breakup of the AT&T deal, T-Mobile USA has redefined and restarted our Challenger Strategy including phase one of a major brand re-launch to redefine T-Mobile in the marketplace.”
Highlights:
- Adjusted OIBDA increased 7.2% year-on-year to $1.3 billion in the first quarter of 2012
- Adjusted OIBDA margin improved 3 percentage points year-on-year to 29% in the first quarter of 2012
- Branded contract churn of 2.50% in the first quarter of 2012; 50 bps decrease quarter-over-quarter and 10 bps decrease year-on-year; fourth quarter 2011 iPhone 4S launch impact stabilized
- Branded contract net customer losses of 510,000 in the first quarter of 2012, a 28% improvement from 706,000 net branded contract customer losses in the fourth quarter of 2011 and an 11% improvement from 574,000 net branded contract customer losses in the first quarter of 2011
- Strong branded net prepaid additions of 249,000 in the first quarter of 2012 compared to 82,000 net customer losses in the first quarter of 2011; Branded net prepaid additions increased 13% from 220,000 in the fourth quarter of 2011
- Branded contract data ARPU increased $2.90 year-on-year or 18% to $18.80 in the first quarter of 2012
- Branded prepaid ARPU increased $1 year-on-year to $25 in the first quarter of 2012
- T-Mobile USA’s reinvigorated Challenger Strategy features plans to strengthen America’s Largest 4G Network and launch LTE in 2013
