According to the new report from GfK, smartphone sales up 78% in Southeast Asia, accounting for just 25% of total. In the past one year, sales of over 118 million units across the seven key markets in the region: Singapore, Malaysia, Thailand, Indonesia, Vietnam, Cambodia and the Philippines brings the total mobile phone sector worth about $13.7 billion.
Among the countries list, the world’s fourth most populous nation of Indonesia bears the spot of region’s largest smartphone market, combining feature phone and smartphone volume sales grew by 26 percent in total, with individual segment showing concurrent growth of 19 and 56 percent respectively.
Now, interesting to keep a count here is that consumers in Southeast Asia spent some $8.75 billion on almost 29 million smartphones sold within the last 12 months, translating to 61 and 78 percent growth in volume and value.
(Image Source: IAPPS)