Sony Targeting US With Its PlayStation Vita Launch

Posted on Feb 20 2012 - 10:20am by Editorial Staff

With Japanese electronics giant Sony’s most awaited Playstation version – the PS Vita launch is just round the corner – three days to go, launching on February 22nd – the company is having a very high hope on the gaming console – as even the company recently posted its quarter three results of 2011 fiscal year with an operating loss of $1.2 billion and net loss of $2 billion on revenue of $23.37 billion.

“I would argue that we’re not blind to the world, and if we didn’t fully believe that there was a great opportunity there, we would not have invested probably the most significant investment that the corporation has made in a dedicated handheld,” said Jack Tretton, chief executive of Sony Computer Entertainment of America, which runs the PlayStation business here. Tretton added that videogame players now total more than 1 billion, with 163 million in the States, and those numbers are growing “exponentially.”

The Vita carries an initial price tag of $250 in the United State for the regular version that connects only to Wi-Fi networks, another version which accesses 3G wireless networks starts at $299 – many of those games title starts with a range of $20 to $40 – besides these the Vita also competes against the 3DS and DSi handheld consoles from Nintendo which costs around $170 and under.

There is a possible “potential” chances that with the console the gaming company again hung-up and acquire its place in the market – the time when which the Sony first entered the market seven years back with the launch of its PlayStation Portable model, the handheld market was somehow virtually owned by Nintendo and its Gameboy platform – so as this too enough to see there are hurdles but still with the “new” console, it will make a mark.

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