SoftKinetic announced in partnership with Intel the development of a revolutionary digital signage solution that combines the Intel AIM Suite, an anonymous viewer analytics technology providing a powerful data collection and audience measurement tool, with SoftKinetic’s DepthSense 3D camera and iisu 3D gesture recognition middleware. With this solution retailers and advertisers get the opportunity to engage consumers through body –controlled advertisements while measuring audience behavior and viewer demographics.
“SoftKinetic’s vision is to transform the way people interact with technology and through the use of our 3D camera solution, we can provide a much more fun, engaging and memorable brand engagement,” said Eric Krzeslo, chief innovation officer at SoftKinetic. “By adding Intel® AIM Suite, we are not only providing a more enjoyable experience, but also providing crucial data for the advertisers and the ability to track return on investment with greater accuracy.”
“Intel’s innovative retail solutions are designed to meet the changing needs of tomorrow’s marketplace by promoting brand interaction and delivering a more personalized and enjoyable advertising experience,” said Haroon F. Mirza, Director of Business Development, Anonymous Viewer Analytics, Intel Corporation. “The interactive demos at ISE give a glimpse of how 3D camera based technology will shape the future of digital signage.”
The solution will be showcased with partners Philips MMD and NEC at the Integrated Systems Europe show (ISE) starting January 31.