Chinese micro-blogging giant Sina Weibo reportedly expanding its presence to Thailand through a local partner, Jiaranai Entertainment, reports The Nation (via ZDNet). The move believed to be taken as the Sina Weibo hopes to capitalize on the Chinese tourists increasing numbers. The company plans to spend about $344,531 (10 million baht) on marketing for six months and expecting to generate revenue between $689,062 (20 million baht) and $1.03 million (30 million baht) within the first 12 months of operations with an eye on getting an annual growth rate of 15 to 20 percent over the next two years.
Rui Guo, managing director of Jiaranai Entertainment, said the priority focus of Weibo Thailand was to encourage the Thai tourism industry to connect to potential Chinese tourists. “Sixty per cent of Chinese visiting Thailand are not first-time tourists. Thailand’s tourism industry is the priority for us to focus on. The next focus industry is exports.” she said. “By the end of the first year of operations, Weibo Thailand aims to have 1.6 million active accounts in Thailand. That is double the current number of active Weibo users in the country, who are mostly Chinese.”