Editor’s Note: Guest Author Pradeep Yadav, a technology lover, analyzer and love reporting about different technologies.
Having a website and looking out the way what to do to bring it at the top, one can often consider two ways: SEO (Search Engine Optimization) and Pay Per Click (PPC). SEO is a best process of improving and visibility of site in search engines (Google, Yahoo, Bing etc), where web pages and other content on the site such as videos or local listings are shown and ranked based on what the search engine consider being most relevant to users. SEO benefit is the return on investment will continue to climb long after PPC has peaked.
PPC (Pay Per Click) is the process which allows a web owners to get their website listed quickly in search engine by paying for advertising. Pay Per Click (PPC) advertising is an essential step in the search marketing process. PPC benefits has instant result can generate visitors early in a site launch. It can take much longer for organic sites to rank high in search results.
These above are few differences but in order to give you better idea, folks at killerinfographics.com provided the infographic so as to differentiate in much better way.